Product & Web Designer El Salvador · GMT−6

I design and build products that actually ship.

Six years designing and building for the web — research, design systems, and the build itself. I get sites live with no-code, then move them to WordPress, HubSpot, Framer or Lovable, whichever fits.

Experience
6+ yrs
Landing pages
50+
In-house teams
4
Design → launch
one designer

01 About

Design and build,
at the same time.

I'm Arlen, a product and web designer based in El Salvador. My training is graphic design, and the last six years have been split between the interface and the build — usually at the same time.

Most projects start with research and a design system: type, colour, spacing and components that hold together before the first screen. I build with no-code tools to get a working site live quickly, and move it to WordPress, HubSpot, Lovable or Framer — whichever platform the client wants to run afterwards.

Because design and build happen in the same loop, decisions get tested in the browser instead of waiting on a handoff.

Some projects need one person who owns the whole thing; others need someone who fits into a team of twenty-plus. I've done both, in multicultural teams across several time zones, and I'm used to being the one who documents decisions so everyone stays aligned.

I like clear hierarchy, few screens, and interfaces that make the next step obvious.

Arlen Huwu Design + build

03 Process

The way I work.

Design Build Output
01

Research

Design

Audience, competitors, content audit. What the site has to do, before what it looks like.

Build

Platform choice — WordPress, HubSpot, Framer or Lovable — based on what your team can run afterwards.

Brief + sitemap
02

System

Design

Type, colour, spacing and components, decided once and reused everywhere.

Build

The same system built live in the browser, so the design exists as code from week one.

Component library
03

Screens

Design

Pages in short rounds, on real content, reviewed as working pages instead of flat images.

Build

Each page built as it's approved, in staging, with the CMS wired as we go.

Staging site
04

Launch

Design

Responsive states, accessibility, and the last round of content changes.

Build

DNS, redirects, forms, analytics, documentation and a walkthrough for your team.

Live site + docs

04 Contact

Let's make something
that works.

Freelance projects, full-time roles, or a second opinion on something stuck. Tell me what you're building and I'll reply within a day.

LinkedIn /in/arlen-huwu
Local time —
Availability Open for 2026/2027